How to Spot a Strategy
Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strate [...]
Have You Defined What Your Business Doesn’t Do?
If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of c [...]
You’re Not Alone: The Value of Asking for Help
It can feel lonely at the top. You’re giving your all, but it doesn’t feel like enough. You’ve poured your heart into your work, and you love what you do. But you’ [...]
The 100 Year Plan: Lessons from Patagonia
When considering the future of your business, what is the planning time horizon you typically use? Is it 3-5 years, a decade? What if you had to consider the futur [...]
Five Steps to Escaping the Gap Trap
If you're a manager working overtime to make up for your team's shortcomings, you probably don't have time to help your employees improve their own skills. You kno [...]
Behind Summit: A Chat With Nicole Luisi
Aileron’s Director of Research & Development, Nicole Luisi, shares the beginnings of Summit, why she’s passionate about the conference, and how it helps her fi [...]
Why You Should Stop Striving for Work-Life Balance
Open up Forbes, head over to HBR, or scroll through Thrive Global, and you’ll see plenty of pieces discussing burnout. People are working long hours and neglecting [...]
Business Owner Only Hires People Smarter than Him
When Travis Greenwood was nineteen, he learned a meaningful leadership lesson he still applies today as a small business owner. Travis was a sophomore in college, [...]
Strategic Planning: Where Do You Start? (Podcast)
Strategic planning is an ongoing process, so where do you start? In an interview with an Aileron Client, Martha Shaker, President of Concept Rehab, we discuss how [...]
This Is How You Can Make Everyone’s Job Better
Team members at Solid Blend Technologies had a unified vision, but gaps in the company’s operations were starting to show. Solid Blend Technologies is a Dayton-bas [...]
2 Key Ways to Let the Customer Lead You to New Ideas
Several years ago, a customer came to Promotional Spring asking for point of purchase signage. (Promotional Spring is a company that creates experiences and soluti [...]
Are You ‘Customer-Obsessed’?
It’s been said that in the knowledge economy, it’s now every individual's responsibility to innovate with the customer in mind. When developing a new product or se [...]