Open up Forbes, head over to HBR, or scroll through Thrive Global, and you’ll see plenty of pieces discussing burnout. People are working long hours and neglecting their health. Workers are answering emails at 12 AM and skipping vacation. Employees aren’t taking advantage of health programs and sitting for too long. The solution? Work-life balance. The answer, according to [ Read More ]
When Travis Greenwood was nineteen, he learned a meaningful leadership lesson he still applies today as a small business owner. Travis was a sophomore in college, working as an intern at an association management firm. Each day, after work, he’d catch a bus to get back to his college campus. On one particular day, Skip, Vice President of the [ Read More ]
While watching many of his employees grow and evolve, Marty Grunder noticed that one of his long-time team members seemed to be losing his spark. Marty is President and CEO of Grunder Landscaping Co., a business he started in 1984 with a lawnmower he bought at a garage sale. Today, some 34 years later, Grunder is one of the most [ Read More ]
Strategic planning is an ongoing process, so where do you start? In an interview with an Aileron Client, Martha Shaker, President of Concept Rehab, we discuss how to evolve your strategy and begin your strategic plan. Show notes: [1:00] Martha Shaker answers the question: "What was going on in your business before working on strategy?" [ Read More ]
Team members at Solid Blend Technologies had a unified vision, but gaps in the company’s operations were starting to show. Solid Blend Technologies is a Dayton-based service water management company established in 1999. A company that’s growing often sees new, unforeseen challenges—and that was no different for Solid Blend Technologies, says Ken Elrich, President of Solid Blend Technologies and his wife, [ Read More ]
Several years ago, a customer came to Promotional Spring asking for point of purchase signage. (Promotional Spring is a company that creates experiences and solutions that help organizations to promote their products and services.) Even though they had asked for a specific deliverable, after further conversation, leaders at Promotional Spring realized the customer had 4 different pain points. Those challenges they [ Read More ]
It’s been said that in the knowledge economy, it’s now every individual's responsibility to innovate with the customer in mind. When developing a new product or service, does your organization get feedback from customers along the way? And, do you seek, find, and use those customer-driven insights to shape your products or services? Here are two things to keep [ Read More ]
People picked on my generation. People picked on my fathers’ generation. People are picking on this generation, and I think it’s wrong,” says Scott McGohan, CEO at McGohan Brabender, a company that provides employee benefit consulting, compliance, and health risk management. “We have to understand technology and communication paths that are going to be attractive [across generations], but to pretend [ Read More ]
This Insights post has been updated. For our latest thinking on professional management, see our most recent post here. In the video below a number of small business owners explain—in their own words—how professional management has helped their businesses. Professional management is something that can help you run your business, rather than letting it run you. It [ Read More ]
Throughout my career, I’ve developed many products and services that were good, sometimes even great. But more times than I would like to admit, they never got noticed. Never got talked about. Never achieved the desired results. Why? Because they were really just another offering in a sea of offerings. Imagine you compete in the market for rock bands. [ Read More ]
Those that have attended my competitive strategy workshops have heard me say that the key to a great strategy is choosing what not to do: what products/services do I choose not to offer; what activities will I not undertake; and what customers will I not attempt to attract. But we all know that its hard to say “no” to a new opportunity. Especially the [ Read More ]
How do you let go of doing it yourself? In this video, Lavender Home Care Solutions’ President, Bernard Dalichau, shares how he’s learned to let go. Many can relate to the feeling of having to "do it all"—whether they are a business owner or not.. Being able to effectively delegate is a critical capacity to both scale your business [ Read More ]
