Why Storytelling Works
“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar [...]
3 Questions to Ask When Evaluating New Opportunities
You and your team likely don’t have a shortage of ideas; in fact, if you’re like most entrepreneurs, you struggle with idea overwhelm, which can lead to a shortage [...]
Reflecting on Six Months of Aileron Growth
A common phrase at Aileron is, “A lot happens in an Aileron week.” You can only imagine what happens in six months. In this post, Aileron’s Assistant Brand Manager [...]
Evolving the Aileron Community
Looking Ahead to Lead, Change, and Get Better Together Dear Aileron Community, We have a phrase we use often around here: “A lot happens in an Aileron week.” It’s [...]
Is Negative Self-Talk Your Worst Enemy?
We’re all familiar with the idea that thoughts become words become actions. But have you consciously considered how your self-limiting beliefs manifest as behavior [...]
How to Deal With Idea Overwhelm
Your team’s ability to generate new ideas is an indicator of success. It shows that you’re thinking creatively, focusing on what’s next, and innovating. But if you’ [...]
The Critical Strategy Component That’s Easy to Overlook
Every year, you and your team spend days—even weeks—envisioning what could be and charting a course to get there. But as you well know, that’s where the work really [...]
How to Spot a Strategy
Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strate [...]
How This Small Business Stopped the Finger Pointing
When a mistake or problem occurs in your organization, do team members usually blame a person? Or, do they take a step back and look at the system for answers? “In [...]
Have You Defined What Your Business Doesn’t Do?
If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of c [...]
Inside Aileron: Lunch With Our Founder, Clay Mathile
Where are you headed? How will you get there? Why does that matter? It’s normal to wrestle with these questions. But where do you take them? For our team, there’s [...]
Conscious Leadership at Home: How to Stay Curious, Cheerful, and Content
We’ve all been there.You’re picking up pizza five minutes before your in-laws arrive for dinner because, with the week you had, you had time to either clean the hou [...]