Aileron’s Director of Research & Development, Nicole Luisi, shares the beginnings of Summit, why she’s passionate about the conference, and how it helps her find harmony in her everyday work. Nicole, you were one of the driving forces behind the inaugural conference last year. What inspired you and Aileron to launch Summit in the first place? We’ve built our [ Read More ]
Open up Forbes, head over to HBR, or scroll through Thrive Global, and you’ll see plenty of pieces discussing burnout. People are working long hours and neglecting their health. Workers are answering emails at 12 AM and skipping vacation. Employees aren’t taking advantage of health programs and sitting for too long. The solution? Work-life balance. The answer, according to [ Read More ]
When Travis Greenwood was nineteen, he learned a meaningful leadership lesson he still applies today as a small business owner. Travis was a sophomore in college, working as an intern at an association management firm. Each day, after work, he’d catch a bus to get back to his college campus. On one particular day, Skip, Vice President of the [ Read More ]
Team members at Solid Blend Technologies had a unified vision, but gaps in the company’s operations were starting to show. Solid Blend Technologies is a Dayton-based service water management company established in 1999. A company that’s growing often sees new, unforeseen challenges—and that was no different for Solid Blend Technologies, says Ken Elrich, President of Solid Blend Technologies and his wife, [ Read More ]
Several years ago, a customer came to Promotional Spring asking for point of purchase signage. (Promotional Spring is a company that creates experiences and solutions that help organizations to promote their products and services.) Even though they had asked for a specific deliverable, after further conversation, leaders at Promotional Spring realized the customer had 4 different pain points. Those challenges they [ Read More ]
It’s been said that in the knowledge economy, it’s now every individual's responsibility to innovate with the customer in mind. When developing a new product or service, does your organization get feedback from customers along the way? And, do you seek, find, and use those customer-driven insights to shape your products or services? Here are two things to keep [ Read More ]
People picked on my generation. People picked on my fathers’ generation. People are picking on this generation, and I think it’s wrong,” says Scott McGohan, CEO at McGohan Brabender, a company that provides employee benefit consulting, compliance, and health risk management. “We have to understand technology and communication paths that are going to be attractive [across generations], but to pretend [ Read More ]
This Insights post has been updated. For our latest thinking on professional management, see our most recent post here. In the video below a number of small business owners explain—in their own words—how professional management has helped their businesses. Professional management is something that can help you run your business, rather than letting it run you. It [ Read More ]
Throughout my career, I’ve developed many products and services that were good, sometimes even great. But more times than I would like to admit, they never got noticed. Never got talked about. Never achieved the desired results. Why? Because they were really just another offering in a sea of offerings. Imagine you compete in the market for rock bands. [ Read More ]
Those that have attended my competitive strategy workshops have heard me say that the key to a great strategy is choosing what not to do: what products/services do I choose not to offer; what activities will I not undertake; and what customers will I not attempt to attract. But we all know that its hard to say “no” to a new opportunity. Especially the [ Read More ]
Sitting on one of the office couches with the garage door open—the light and breeze freely flowing in—Adam Landrum, President & CEO at Up&Up took a moment to take in his surroundings. Adam was sitting in the Up&Up office, located in Greenville, South Carolina. He had designed the space to feel more like a coffee shop and bar rather [ Read More ]
Is your profit margin average for your industry? Is your revenue per customer in the middle of the pack for companies like yours? How about your growth rate as compared to the industry? Statisticians like to point to averages as a way to explain trends and define an industry. And we oftentimes think that we are lucky if we [ Read More ]
