Making Space for Gratitude
April 17, 2020 Thoughts by Joni Fedders, President of Aileron Although highly unnatural, quarantine is starting to feel normal. Our team at Aileron has gotten in a [...]
Redefining Flexibility
March 30, 2020 Thoughts by Joni Fedders, President of Aileron It seems like reality is setting in for many of us in week two of quarantine. Staying indoors, spendi [...]
Reflections from Aileron’s Team
June 1, 2020 The Next Normal: Reopening Aileron’s Campus Thoughts by Sara Wiggershaus, Client Services Manager Today Aileron is opening our doors (granted, in a mu [...]
Riding the Emotional Roller Coaster
March 23, 2020 Thoughts by Joni Fedders, President of Aileron The past couple of weeks have been filled with ups and downs. Unfortunately, there’s no rulebook or b [...]
How to Turn Uncertainty into Action
Uncertainty is one of the most panic-inducing emotions for any business owner. In a climate of fear, anxiety, and unpredictability, you may not be able to see the [...]
Why Storytelling Works
“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar [...]
Reflecting on Six Months of Aileron Growth
A common phrase at Aileron is, “A lot happens in an Aileron week.” You can only imagine what happens in six months. In this post, Aileron’s Assistant Brand Manager [...]
How to Spot a Strategy
Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strate [...]
Have You Defined What Your Business Doesn’t Do?
If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of c [...]
Inside Aileron: Lunch With Our Founder, Clay Mathile
Where are you headed? How will you get there? Why does that matter? It’s normal to wrestle with these questions. But where do you take them? For our team, there’s [...]
Conscious Leadership at Home: How to Stay Curious, Cheerful, and Content
We’ve all been there.You’re picking up pizza five minutes before your in-laws arrive for dinner because, with the week you had, you had time to either clean the hou [...]
You’re Not Alone: The Value of Asking for Help
It can feel lonely at the top. You’re giving your all, but it doesn’t feel like enough. You’ve poured your heart into your work, and you love what you do. But you’ [...]