Shape and achieve your vision for the future in Strategic Planning and Execution

Strategic Planning and Execution guides business owners and their leadership teams to shape a shared direction for the future and implement actionable strategic plans to realize it.

Shape and achieve your vision for the future in Strategic Planning and Execution

Strategic Planning and Execution guides business owners and their leadership teams to shape a shared direction for the future and implement actionable strategic plans to realize it.

“Our goal is to be the Southeast’s most trusted contractor for people who want more out of their projects. The work isn’t just building nice stuff; it’s creating spaces that enrich life. Aileron helped us articulate that vision.”

Matt Carlton, owner of Carlton Construction

“Our goal is to be the Southeast’s most trusted contractor for people who want more out of their projects. The work isn’t just building nice stuff; it’s creating spaces that enrich life. Aileron helped us articulate that vision.”

Matt Carlton, owner of Carlton Construction

Benefits of Strategic Planning and Execution

Direction — and action — for the future

Throughout Strategic Planning and Execution, you’ll plan and act as you shape your organization’s strategic focus, determine your priorities, and devise actionable plans to execute them.

Flexible process

Your Strategic Planning and Execution journey depends on your team’s goals. Your Facilitator will pull from Aileron’s curated collection of proven content and tools to design an experience that best serves you.

Support and structure

You’ll work through a regular rhythm of five touchpoints — coaching sessions, working sessions, team check-ins, individual work, and just-in-time support — to move work forward under the guidance of your Facilitator and back at the office with your team.

Leadership team development

Leaders in your organization will form your Strategy Team — the group designated to move this work forward. The entire Strategy Team will develop their strategy competency and learn tools and processes that will become part of your day-to-day work.

A Long History of Small Business Strategy Leadership

Decades of study

Aileron’s Facilitators specialize in small business strategy; we’ve been studying it for nearly 30 years. Back when Aileron was founded, our first service was designed to help private business owners design their strategy. Three decades and thousands of strategies later, we’ve seen it all.

Access to a team of specialists

Our team knows what works and what doesn’t and is constantly learning from one another by sharing their experiences and insights across the team. When you partner with Aileron, you’re working most closely with your Facilitator, but behind the scenes, you’re hiring an entire team that’s passionate about small business strategy – and your success.

Long History of Small Business Strategy Leadership | Aileron

A Long History of Small Business Strategy Leadership

Decades of study

Aileron’s Facilitators specialize in small business strategy; we’ve been studying it for nearly 30 years. Back when Aileron was founded, our first service was designed to help private business owners design their strategy. Three decades and thousands of strategies later, we’ve seen it all.

Access to a team of specialists

Our team knows what works and what doesn’t and is constantly learning from one another by sharing their experiences and insights across the team. When you partner with Aileron, you’re working most closely with your Facilitator, but behind the scenes, you’re hiring an entire team that’s passionate about small business strategy – and your success.

At-a-Glance Service Overview

Who it's for | Aileron

Who it’s for

Business Owners and the leadership team leading the strategy

Service Location | Aileron

Location

HYBRID

Virtually, on Aileron’s Campus, and at your location

Who's in the room | Aileron

Who’s in the room

You, your Strategy Team, and your Aileron Facilitator

Service Format | Aileron

Format

BLENDED

Includes a rhythmic cadence of five touchpoint types

Service Investment | Aileron

Investment

FINANCIAL

TIME

12 months

“I can safely say we do have a strategy now.”

Back in 2014, Ben Chestnut, founder of Mailchimp, came to Aileron because his team was asking him for a strategy — something he didn’t have and didn’t’ know how to get. Ben shared his full story on NPR’s How I Built This podcast.

To hear Ben share his thoughts on his experience at Aileron, start at 1:06.

Ben Chestnut and Mailchimp | Aileron

“I can safely say we do have a strategy now.”

Back in 2014, Ben Chestnut, founder of Mailchimp, came to Aileron because his team was asking him for a strategy — something he didn’t have and didn’t’ know how to get. Ben shared his full story on NPR’s How I Built This podcast.

To hear Ben share his thoughts on his experience at Aileron, start at 1:06.

An intentional cadence of guided and on-your-own activities

Throughout your Strategic Planning and Execution journey, you and your team will learn and work through a regular rhythm of five repeating touchpoints, both with your Facilitator and on your own.

Coaching Session

45 minutes — Virtual

Time for the Business Owner to process issues with their Facilitator

Working Session

Half-day — Campus or your location

Time for the Strategy Team to design their strategy and plan execution with the support of their Facilitator

Team Check-ins

45 minutes — Virtual

Time for the Strategy Team to share progress and process issues with their Facilitator

Just-in-Time Support

15 minutes — Virtual, phone, email

Time to process issues and questions with the Facilitator between scheduled sessions as needed

Individual Work

As needed — At the office with your team

Time for the Strategy Team to work on your strategy back at the office between facilitated sessions

Two package options to meet you where you are

Depending on your team’s needs, you may be craving a high-support experience with more frequent touchpoints or a low-touch experience that still offers the direction and guidance you need to see the work through. We’ve designed two package options to meet your needs either way.

Option A Option B
Experience length 12 months 12 months
Coaching sessions 2 2
Working sessions 8 4
Team check-ins 4 2
Just-in-time support
Individual work
Investment Inquire about custom rates Inquire about custom rates
Download the Experience Map

Download the Experience Map

“A lot has changed in the trucking industry over the past 20 years… If we kept the same vision, mission, and values that we had 20 years ago, we would not be able to retain our employees.”

Sara Evers, Vice President of Safety and Human Resources for Cheeseman Trucking

“A lot has changed in the trucking industry over the past 20 years… If we kept the same vision, mission, and values that we had 20 years ago, we would not be able to retain our employees.”

Sara Evers, Vice President of Safety and Human Resources for Cheeseman Trucking

Personalize your experience with tracks

Strategic Planning and Execution is a modular service designed to flex to your organization’s goals. We use tracks — common paths to move through a service — to personalize your journey based on what your team needs from the experience. We have three common tracks, or you can create your own track for a customized experience.

Track 1
New Strategy
Track 2
Strategy Refresh
Track 3
Strategy Execution
Kickoff the work
Define and onboard the Strategy Team
Shape your organization’s mission
Shape your organization’s vision
Shape your organization’s purpose
Shape your organization’s values
Choose your competitive focus
Conduct an internal and external analysis
Analyze your competition
Analyze your customer
Uncover your planning assumptions
Prioritize and prototype your priority issues
Design actionable plans
Launch your work groups
Check in on your Strategy Team’s progress

Download the track worksheet and design your custom track

Facilitators

Your Facilitator isn’t just escorting you through the process; they’re your advisor, confidant, and trusted friend supporting and guiding you through your experience. As it makes sense, they’ll pull in other Aileron team members who have specialties or experiences that could enrich your journey.

  • Erika Alessandrini
    Facilitator and Leadership Coach
  • Dave Allison
    Business Coach and Facilitator
  • Tony Collins
    Business Coach and Facilitator
  • Wes Gipe
    Business Coach, Facilitator and Leadership Coach
  • Chuck Huggins
    Chief Operating Officer, Business Coach, Facilitator and Leadership Coach
  • Tony Schroeder
    Business Coach, Facilitator and Leadership Coach
  • Anne Thompson
    Business Coach, Facilitator and Leadership Coach
  • Wendy Vloedman
    Business Coach and Facilitator
  • Eric Wiechart
    Business Coach and Leadership Coach

“Because of our strategic planning work with Aileron, we’re able to see the details that form a holistic picture of our business and still operate at a high level without getting lost in the minutia.”

Dr. Mike Hill, founder of The Hill Hear Better Clinic

“Because of our strategic planning work with Aileron, we’re able to see the details that form a holistic picture of our business and still operate at a high level without getting lost in the minutia.”

Dr. Mike Hill, founder of The Hill Hear Better Clinic

Ready to begin Strategic Planning and Execution?

Ready to begin Strategic Planning and Execution?