Benefits of Strategic Planning and Execution
Direction — and action — for the future
Throughout Strategic Planning and Execution, you’ll plan and act as you shape your organization’s strategic focus, determine your priorities, and devise actionable plans to execute them.
Flexible process
Your Strategic Planning and Execution journey depends on your team’s goals. Your Facilitator will pull from Aileron’s curated collection of proven content and tools to design an experience that best serves you.
Support and structure
You’ll work through a regular rhythm of five touchpoints — coaching sessions, working sessions, team check-ins, individual work, and just-in-time support — to move work forward under the guidance of your Facilitator and back at the office with your team.
Leadership team development
Leaders in your organization will form your Strategy Team — the group designated to move this work forward. The entire Strategy Team will develop their strategy competency and learn tools and processes that will become part of your day-to-day work.
A Long History of Small Business Strategy Leadership
Decades of study
Aileron’s Facilitators specialize in small business strategy; we’ve been studying it for nearly 30 years. Back when Aileron was founded, our first service was designed to help private business owners design their strategy. Three decades and thousands of strategies later, we’ve seen it all.
Access to a team of specialists
Our team knows what works and what doesn’t and is constantly learning from one another by sharing their experiences and insights across the team. When you partner with Aileron, you’re working most closely with your Facilitator, but behind the scenes, you’re hiring an entire team that’s passionate about small business strategy – and your success.
A Long History of Small Business Strategy Leadership
Decades of study
Aileron’s Facilitators specialize in small business strategy; we’ve been studying it for nearly 30 years. Back when Aileron was founded, our first service was designed to help private business owners design their strategy. Three decades and thousands of strategies later, we’ve seen it all.
Access to a team of specialists
Our team knows what works and what doesn’t and is constantly learning from one another by sharing their experiences and insights across the team. When you partner with Aileron, you’re working most closely with your Facilitator, but behind the scenes, you’re hiring an entire team that’s passionate about small business strategy – and your success.
At-a-Glance Service Overview
Who it’s for
Business Owners and the leadership team leading the strategy
Location
HYBRID
Virtually, on Aileron’s Campus, and at your location
Who’s in the room
You, your Strategy Team, and your Aileron Facilitator
Format
BLENDED
Includes a rhythmic cadence of five touchpoint types
“I can safely say we do have a strategy now.”
Back in 2014, Ben Chestnut, founder of Mailchimp, came to Aileron because his team was asking him for a strategy — something he didn’t have and didn’t’ know how to get. Ben shared his full story on NPR’s How I Built This podcast.
To hear Ben share his thoughts on his experience at Aileron, start at 1:06.
“I can safely say we do have a strategy now.”
Back in 2014, Ben Chestnut, founder of Mailchimp, came to Aileron because his team was asking him for a strategy — something he didn’t have and didn’t’ know how to get. Ben shared his full story on NPR’s How I Built This podcast.
To hear Ben share his thoughts on his experience at Aileron, start at 1:06.
An intentional cadence of guided and on-your-own activities
Throughout your Strategic Planning and Execution journey, you and your team will learn and work through a regular rhythm of five repeating touchpoints, both with your Facilitator and on your own.
Coaching Session
45 minutes — Virtual
Time for the Business Owner to process issues with their Facilitator
Working Session
Half-day — Campus or your location
Time for the Strategy Team to design their strategy and plan execution with the support of their Facilitator
Team Check-ins
60 minutes — Virtual
Time for the Strategy Team to share progress and process issues with their Facilitator
Just-in-Time Support
15 minutes — Virtual, phone, email
Time to process issues and questions with the Facilitator between scheduled sessions as needed
Individual Work
As needed — At the office with your team
Time for the Strategy Team to work on your strategy back at the office between facilitated sessions
Two package options to meet you where you are
Depending on your team’s needs, you may be craving a high-support experience with more frequent touchpoints or a low-touch experience that still offers the direction and guidance you need to see the work through. We’ve designed two package options to meet your needs either way.
| Option A | Option B | |
|---|---|---|
| Experience length | 12 months | 12 months |
| Coaching sessions | 2 | 2 |
| Working sessions | 8 | 4 |
| Team check-ins | 4 | 2 |
| Just-in-time support | ||
| Individual work | ||
| Investment | Inquire about custom rates | Inquire about custom rates |
| Download the Experience Map | Download the Experience Map |
Personalize your experience with tracks
Strategic Planning and Execution is a modular service designed to flex to your organization’s goals. We use tracks — common paths to move through a service — to personalize your journey based on what your team needs from the experience. We have three common tracks, or you can create your own track for a customized experience.
| Track 1 New Strategy |
Track 2 Strategy Refresh |
Track 3 Strategy Execution |
|
|---|---|---|---|
| Kickoff the work | |||
| Define and onboard the Strategy Team | |||
| Shape your organization’s mission | |||
| Shape your organization’s vision | |||
| Shape your organization’s purpose | |||
| Shape your organization’s values | |||
| Choose your competitive focus | |||
| Conduct an internal and external analysis | |||
| Analyze your competition | |||
| Analyze your customer | |||
| Uncover your planning assumptions | |||
| Prioritize and prototype your priority issues | |||
| Design actionable plans | |||
| Launch your work groups | |||
| Check in on your Strategy Team’s progress |
Facilitators
Your Facilitator isn’t just escorting you through the process; they’re your advisor, confidant, and trusted friend supporting and guiding you through your experience. As it makes sense, they’ll pull in other Aileron team members who have specialties or experiences that could enrich your journey.
- Erika AlessandriniFacilitator and Leadership Coach
- Dave AllisonBusiness Coach and Facilitator
- Tony CollinsBusiness Coach and Facilitator
- Wes GipeBusiness Coach, Facilitator and Leadership Coach
- Chuck HugginsChief Operating Officer, Business Coach, Facilitator and Leadership Coach
- Tony SchroederBusiness Coach, Facilitator and Leadership Coach
- Anne ThompsonBusiness Coach, Facilitator and Leadership Coach
- Wendy VloedmanBusiness Coach and Facilitator
- Eric WiechartBusiness Coach and Leadership Coach