“If we kept the same vision, mission, and values that we had 20 years ago, we would not be able to retain our employees — a lot has changed in the trucking industry over the past 20 years. And throughout the years and doing the work on the vision, mission, and values, we have learned that being flexible and listening to your employees goes a long way,” said Sara.
By focusing on the organization’s mission and vision, Sara and Ed landed on the following four values that guide Cheeseman’s culture and decisions: family first, safety, flexibility, and sustainability.
“The values all balance each other out. For example, while we want to prioritize family and flexibility for employees, we still need to maintain sustainability to ensure they we stay in business and provide jobs. We communicate these values to our employees regularly, and we have seen improvements in retention as a result,” says Sara.