The value of culture—especially today—is immeasurable.
You can see the difference between designed and defaulted cultures the most during periods of transformation. Those that manage a culture by design are less likely to experience major setbacks because their team is unified around their purpose—they’re capable of weathering change. Conversely, businesses that have a culture by default may struggle to survive or recover from change.
Today, that difference carries more urgency. Job-seekers are looking for more than salary figures: They’re looking for the right place to invest their time, talent, energy, and professional development goals. Decisions related to this matter can very well come down to culture. Glassdoor found that “56 percent of workers ranked a strong workplace culture as more important than salary, with more than three-in-four workers saying they’d consider a company’s culture before applying for a job there.”
Similarly, Gallup reports, “Across all industries, only 41 percent of employees strongly agree that they know what their company stands for and what makes it different from competitors. This disconnect from an organization’s purpose has direct consequences for employees’ everyday work… Notably, however, organizations that have invested in intentional cultural change and transformation achieve more than double that figure.”
These findings reveal what we at Aileron have known about culture for many years: A clearly defined organizational culture that’s people-driven and aligned to common values produces a more engaged team, delivers stronger business results, and enjoys sustainable longevity.
Leadership development plays a pivotal role in transforming culture.
Influence, after all, starts with you, the business owner.
We teach you how to take your first steps in defining and aligning your culture with our Course for Presidents® service. In this in-person, two-day workshop, learn how to transform your business using Aileron’s DOC System, and lead your company towards your future desired state.