Value Proposition Workshop
Stop Competing on Price
Are you trying to grow your market share? Creating a new product or service offering? Or do you seek a way to carve out better margins on your current service offerings?
No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.
This course is not currently on our public calendar, however it is available for you to schedule with just you and your team. Click below to get information about hosting this course privately for your organization.
Why sign up?
You want your business to be better—and you know that starts with better serving your current (and future) customers. This workshop gives you the tools and time to create your clear competitive advantage in your customer’s mind.
What is it?
In this workshop, your team will develop a value proposition that can take your company where you want to go. You’ll learn a process and tools to create a fit between what your customers’ want, and what you offer, and get real customer feedback to test your ideas.
Who should register?
Leaders of the marketing, sales, and product design teams, along with the President/CEO to uncover customers’ true wants and needs, and how the organization is uniquely fit to serve them.
Facilitators
- Tony CollinsBusiness Advisor and Facilitator