Value Proposition Workshop

Stop Competing on Price

Are you trying to grow your market share? Creating a new product or service offering? Or do you seek a way to carve out better margins on your current service offerings?

No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.

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Why sign up?

You want your business to be better—and you know that starts with better serving your current (and future) customers. This workshop gives you the tools and time to create your clear competitive advantage in your customer’s mind.

What is it?

In this workshop, your team will develop a value proposition that can take your company where you want to go. You’ll learn a process and tools to create a fit between what your customers’ want, and what you offer, and get real customer feedback to test your ideas.

Who should register?

Leaders of the marketing, sales, and product design teams, along with the President/CEO to uncover customers’ true wants and needs, and how the organization is uniquely fit to serve them.


  • Tony Collins
    Business Advisor and Facilitator
    Tony Collins
    Business Advisor and Facilitator

    Over the last 25 years, Tony has started, turned-around or helped grow over five different small to medium sized businesses in a variety of industries.

    At the age of 26, Tony founded a non-regulated energy service subsidiary of DPL, Inc. that he quickly led to profitably during its first year of operations. Having led on one subsidiary to profitability, Tony was tapped by DPL Inc.’s CEO to lead the turnaround of a technology subsidiary where he executed a new strategy that resulted in a 200% increase in sales and the subsidiary’s first profit. Tony left DPL Inc. after a 15-year career to help grow an early and pioneering internet start-up.

    Prior to startingTurningPoint Strategy over 10 years ago, Tony was Vice President of Marketing Strategy & Product Development for Cadence Network, a web-based cost management company that attracted $14 Million in venture funding. Tony was the architect behind the strategy that shifted Cadence Network into high-growth attracting such marquee clients as The Limited, Footlocker, Blockbuster Video, and AT&T Wireless. Forbes Magazine selected Cadence as Best of The Web B2B due in a large part to Tony’s strategy innovation and leadership.

    At TurningPoint Strategy, Tony is an expert in growth strategy development, planning, execution and strategic marketing. Tony has authored a series of small business strategy workshops and presentations that he has delivered throughout the U.S. He also authors a blog called Big Strategy for Small Business. Tony is often called upon by business leaders for advice and input how and where to strategically grow their business.

    Tony received his BS in Marketing from WSU, and an MBA in Finance from the University of Dayton. Tony serves or has served on several non-profit and for-profit boards in his community.

    Tony is an avid runner, competitive tennis player and chef wannabe that lives in Lebanon, Ohio with his wife Janet and his daughters Lindsey and Maddie.

What Our Community Says

“This was a huge eye opener. Clarified who we should be focused on and why.”

“Today created a time away from the day to day to focus on the future and communicate as a team. It helped us to evaluate our target customer segments and narrow it, which I never thought we could do.”

“We were able to collaborate uninterrupted and work through some of the issues we see our clients facing.”

Ready to Sign Up?

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