Value Proposition Workshop

Stop Competing on Price

Are you trying to grow your market share? Creating a new product or service offering? Or do you seek a way to carve out better margins on your current service offerings?

No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.

This course is not currently on our public calendar, however it is available for you to schedule with just you and your team. Click below to get information about hosting this course privately for your organization.

Why sign up?

You want your business to be better—and you know that starts with better serving your current (and future) customers. This workshop gives you the tools and time to create your clear competitive advantage in your customer’s mind.

What is it?

In this workshop, your team will develop a value proposition that can take your company where you want to go. You’ll learn a process and tools to create a fit between what your customers’ want, and what you offer, and get real customer feedback to test your ideas.

Who should register?

Leaders of the marketing, sales, and product design teams, along with the President/CEO to uncover customers’ true wants and needs, and how the organization is uniquely fit to serve them.


  • Tony Collins
    Business Advisor and Facilitator
    Tony Collins
    Business Advisor and Facilitator

    As an Aileron Business Advisor and Facilitator, Tony Collins works with business owners and their teams to help them get more of what they want out of their businesses. Prior to Aileron, Tony started and led multiple small to medium-sized businesses in a variety of industries for more than 25 years.

    Tony is a curious-minded individual who is passionate about helping business owners find ways to do more with less effort. He is often called upon by business leaders for advice and input on how and where to grow themselves and their businesses. And he thrives on learning from his clients about not only what makes their businesses tick, but what they know that he doesn’t.

    When Tony isn’t helping and empowering business owners, you can find him at home in Cincinnati, Ohio with his wife, Janet. In his free time, he is reconnecting to his artistic side as a budding watercolor artist.

    What’s something you’re constantly striving to get better at?

    “Asking better questions. Someone once told me, “The quality of your life is related to the questions you ask yourself.” It’s not only the questions I ask myself, but how can I ask questions to others as well that helps them see new possibilities and approaches that they otherwise might not have seen.”

    What are the values that drive you?

    “Curiosity - I am always striving to be a continuous learner, and at Aileron that is something that comes easy. I am always learning something new from anyone and everyone I interact with. The humble and hungry clients I work with all feed my curious mind.”

    Why Aileron?

    “The main reason I chose to work at Aileron is we were after the same thing - helping businesses get better. Aileron introduced me to a professional management system, but what got me interested was the kind of companies they attract and their culture. Everyone I work with is humble and just as curious as I am. I am really fortunate at the latter part of my career to have found this group of people to work with.”

What Our Community Says

“This was a huge eye opener. Clarified who we should be focused on and why.”

“Today created a time away from the day to day to focus on the future and communicate as a team. It helped us to evaluate our target customer segments and narrow it, which I never thought we could do.”

“We were able to collaborate uninterrupted and work through some of the issues we see our clients facing.”

Want to Learn More?