Value Proposition Workshop

Stop Competing on Price.


Are you trying to grow your market share? Creating a new product or service offering? Or do you seek a way to carve out better margins on your current service offerings?


No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.


This newly-enhanced workshop evolved from Aileron’s Know Your Customer workshop. 

Who Should Register?


Leaders of the marketing, sales, and product design teams, along with the President/CEO to uncover customers’ true wants and needs, and how the organization is uniquely fit to serve them.

What is it?


A 2-day workshop, with day one and day two spread out over 30 days so that you can take what you learn on the first day, get customer input, and come back to draw conclusions. Combined with a check-in during that timeframe, you’ll be set up to focus on gaining and retaining more profitable customers.

Why Sign Up?


You want your business to be better—and you know that starts with better serving your current (and future) customers. This workshop gives you the tools and time to create your clear competitive advantage in your customer’s mind.


Aug 8th - Sep 12th, 2019




Aug 8th, 2019
9:00 am - 4:00 pm
Location: Aileron campus

Sep 12th, 2019
9:00 am - 4:00 pm
Location: Aileron campus

Register Register

  • Tony Collins
    Business Advisor, Facilitator

Bring Your Team!

Additional team members from your organization are only $395/person.

What to Expect

This two-day workshop gives you and your leadership team the opportunity to learn a repeatable, innovative process to create a valuable fit between your customers’ wants and needs, and your products and services. You’ll develop a strategic value proposition that can take your company where you want to go. By doing this you can intentionally shift your customer segments, develop more desirable products or services, and, of course, generate more revenue.

What Our Clients are Saying

Stop Wanting a Better Business and Start Building a Better Business.