Customers have tightened their wallets in response to the economic downturn. They’re not buying as much or as often, which has lengthened the sales cycle and caused small businesses to reconsider how they sell and market to customers in the current economy.
To capture more customers, small businesses have increased marketing efforts – spending time, resources, and money. Unfortunately, many companies are breaking the number one rule of business. They don’t truly understand their customers. And, spending time and resources targeting the wrong customers is as bad as not selling and marketing at all.
Aileron’s Know Your Customer workshop helps small businesses answer these crucial questions: