Stop Competing on Price.
Are you trying to grow your market share? Creating a new product or serving offering? Or do you seek a way to carve out better margins on your current service offerings?
No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.
This newly-enhanced workshop evolved from Aileron’s Know Your Customer workshop.
Leaders of the marketing, sales, and product design teams, along with the President/CEO to uncover customers’ true wants and needs, and how the organization is uniquely fit to serve them.
A 2-day workshop, with day one and day two spread out over 30 days so that you can take what you learn on the first day, get customer input, and come back to draw conclusions. Combined with a check-in during that timeframe, you’ll be set up to focus on gaining and retaining more profitable customers.
You want your business to be better—and you know that starts with better serving your current (and future) customers. This workshop gives you the tools and time to create your clear competitive advantage in your customer’s mind.
"We were able to collaborate uninterrupted and work through some of the issues we see our clients facing. "
"This was a huge eye opener. Clarified who we should be focused on and why. "
"Today created a time away from the day to day to focus on the future and communicate as a team. It helped us to evaluate our target customer segments and narrow it, which I never thought we could do."