Course Snapshot
Building a Better Brand – President's Perspective
- Who should attend:
- Owners, CEOs, and presidents of privately held businesses who are interested in learning from the practical experiences and successes of a seasoned business owner.
- Pricing:
- $25 per person
Building a Better Brand – President's Perspective
What images and ideas come to mind when people think about your business? How do customers perceive your company?
This discussion will be time well spent for those who want to be more effective at standing out from the competition. Greg McAfee will lead this session. As a local business owner, he's used successful branding strategies to drive steady growth in revenue and market share. He'll offer his first-hand perspective on this crucial subject and then open the floor to a highly interactive, group-driven discussion. Possible topics include:
- Positioning your brand to create an instant, positive association
- Distinguishing your company from the competition
- Using marketing and advertising to create brand awareness and build a superior reputation
- Building a brand that reflects and supports your long-term goals
- Shaping the perception of your brand to boost the value of your product
- Maintaining brand quality over the long run
- Want to be notified of additional dates?
- If our current schedule does not fit your needs, click here to be notified by email the next time the class is offered.
- More information:
- For more information about this program please call us at (937) 669-6500 or e-mail an Aileron representative.
